PPC Tracking

[Anonymous]

I have a quick question regarding using PPC and Marketo. It looks like in order to track the effectiveness of the campaign I need to make a custom field for keywords – but I have around 90 keywords. Do I need to make an individual landing page for each keyword?
 
This is based on information found in these community discussions:
https://community.marketo.com/MarketoArticle?id=kA050000000L8Sw
https://community.marketo.com/MarketoArticle?id=kA050000000KyxtCAC
 
Thank you so much in advance for any help you can provide!
Emily

[Anonymous]

No, you shouldn't have to do that. The keyword would be captured in the javascript and then pushed to your custom field.

[Kenneth_Law]

We have a new link for Capturing Search Engine and PPC info on Landing Pages knowledgebase article - https://community.marketo.com/MarketoResource?id=kA650000000GsPJCA0