Possible to cookie leads without sending a Marketo email?

Alexis_D_Alba1 · ‎06-09-2016

Hey community!

Some of our communication is not sent via Marketo. However, we would still like to cookie these leads so that we can track website activity in Marketo prior to a form fill. Does anyone have insights on how/if it's possible to cookie a lead by Marketo without sending an email through marketo?

Thanks!

SanfordWhiteman · ‎06-09-2016

Guess the discrepancy between your (and Greg's) response and mine is in our interpretation of "cookie."

I'm pretty sure (having worked with her on other issues) Alexis means associated cookie. Without mkt_tok-enized links, there will be no built-in association, but if you include the email address and/or lead ID in a non-Marketo email you can silently associate the resulting web activities with the original, known Marketo lead instead of forcing them to fill out a form (extremely useful when you export Marketo leads for a partner to do a one-time send).

If the concept is just to have an anonymous lead / unassociated cookie then yes, that already happens just by running Munchkin on the site.

View solution in original post

Grégoire_Miche2 · ‎06-09-2016

Hi Alexis,

The cookie will be placed in your lead's browser when and only when he navigates on a web site on which you have placed a munchkin JS. Any cookie you would set on another domain would not be readable on your domain anyway.

But then, if the lead comes from another source, he will get a cookie as soon as he arrives on your web page or landing page and anonymous activity will be recorded. That anonymous activity will be appended to the lead when the lead fills out a form.

Is there anything else you need that I do not describe here?

-Greg