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Hey Ben.
Now that pURLs are activated in the admin section, now you'll want to goto the specific landing page you're wanting to create pURLs for. Right click on the Landing page & select URL Tools > Enable Personalized URL Settings. Then find a list of people you'd like to create pURLs for & export it. Being sure to click the Include Personalized URLs tick box.
If you have any questions let me know.
Adam