Personalization/Segmentation function

[Anonymous]

Just wondering if this can be done in Marketo:

I want to send an email to a lead (ex.Bob) and when they click on the email they will land on the microsite (non-marketo web page)

         (c) Which will read Hi Bob, welcome back.

[SanfordWhiteman]

Sure, for the most basic approach, attach that data (Base64-encoded if you think it looks better) to the link, then pull it out using JS on the destination page.

Less basic, but in a way easier to manage: send them to a Marketo-hosted LP (that they will never see) that contains {{lead.tokens}}, does the Base64'ing, and redirects them offsite.

[Anonymous]

Is there an easier way to do this? Thanks for looking into this Sanford Whiteman​

[SanfordWhiteman]

Easier than attaching the data to the outbound link?  I can't see how anything could be easier than that.

Thing is, you're trying to read Marketo-stored data outside of Marketo on a lead-by-lead basis. The only reliable, secure, and sane way to do this is to forward the data from a Marketo-integrated tier (a field on the lead, a Velocity script munching the field on the lead, or an intermediate Marketo LP) to the outside.

(Btw you @'d one of my secondaries. Primary is the one with the galaxy icon. )

[Anonymous]

(sorry about that didn't mean to tag your secondaries, you have many accounts )

Is this a step by step guide out there, it's a bit overwhelming, something out of my expertise.

[SanfordWhiteman]

Is this a step by step guide out there, it's a bit overwhelming, something out of my expertise.

Step-by-step? No, this isn't really a known "thing" in that way and I haven't blogged about it.

Really, this isn't even a Marketo thing: it's just reading info from the URL and populating a corresponding element on the page.

Hi <span class="firstNameFromHash"></span>!
<script>
document.querySelector('.firstNameFromHash').textContent = document.location.hash.substring(1);
</script>

If the above <span> and script are on a page, then accessing the page using http:​//example.com/page.html#Bob will put the text "Bob" in the span.

If Base64 encoded, then:

Hi <span class="firstNameFromHash"></span>!
<script>
document.querySelector('.firstNameFromHash').textContent = atob(document.location.hash.substring(1));
</script>

And http:​//example.com/page.html#Qm9i does the same.

Needless to say, a more robust mini-library can pull much more out of the URL, like an object with multiple fields.