Period Costs - Where to use it? Program level or individual emails?

[Anonymous]

Hi,

You can see the screenshot.....we have various email blasts in a program.....channel "Email".

Is it advisable to add "period cost" at just program level by month by region?

OR should I add "period cost" to each email campaign --- All these emails are under the program 2018_02_FacilityManagerOf Tomorrow - thx

[Grace_Brebner3 · Accepted solution]

Hey Nimisha,

It really depends on how you want to report on them - how granular you need to go. If you want to be able to break down cost per acquisition/opportunity/success/sale/other per send, or by channel, then you likely will need to be adding period cost to each individual one. But if you only need to do that at the parent program/channel level, then adding period cost to each sub-program as well as the parent program may be unnecessary.

[Anonymous]

Thank you Grace! Adding at program level makes sense..:)