Pause Nurture Campaign

[Anonymous]

We have a list that is being run through a 6-email nurture campaign, but a couple of the people on the list have just had a new Salesforce owner assigned, which is why I would like to pause them from the nurture campaign. (The nurture campaign is only for the leads of Salesperson A.)

What I did was set up a campaign that says that they are a Member of Engagement Program (member is true, cadence is normal) AND set a trigger of Owner Changes and set that to Owner not contains (Salesperson A) and set Old Owner contains (Salesperson A).

Here is what it looks like:



Will that work?  I am hoping that, when this situation arises in the future, these leads will be paused automatically.

[Josh_Hill13]

The flow would  be to Pause.

That would seem to work. I'd test it though because Owner Changes is a bit finicky. The other suggestion is when should a lead be unpaused? Or should they be unpaused?

If you don't want to ever re-nurture them here, then I'd push the lead into an Empty Stream to retain data while effectively pausing them.

[Anonymous]

Thanks, Josh.

But, what is an "empty stream?"  I've not heard of that before.

[Anonymous]

An empty stream is a stream with no content.  

[Anonymous]

Thank you. 🙂