Pass Leads Between Two Marketo Instances

[Anonymous]

Anyone heard of or know how to pass leads between two separate marketo instances? I.e. A partner who also uses Marketo is paying us to do lead gen, and we implement a form on our site. Could we easily push it from there to the partner's Marketo database?

[Dory_Viscoglio]

As far as I'm aware, this isn't very easy to do. Maybe something with the API? But I feel like they wouldn't be pushing this as an easy-to-use feature because of the regulations around collection/storage of personal information as well as opt-ins, etc.

[Chris_Johnston]

Technically it's possible - it would be ugly through the API. A simpler solution would be connecting to a data warehouse platform like Informatica. I am with Dory though, it isn't something you should want to do with opt-in and other regulations.

How far are you trying to lead gen for them? Can you just use a Form they build and place it on your websites? Are you going all the way to where you are ready to send them to a Salesforce instance?

Marketo -> Marketo sync should definitely be last resort and even then I would say don't do it.

[SanfordWhiteman]

You can, both simply and scalably, echo Marketo form data to two different Marketo instances at the same time.

I wouldn't push back on this the way Dory and Chris are. Truly *syncing* 2 instances --sure, that'll be painful and prone to errors and security vulnerabilities. Merely pushing form posts to 2 instances -- painless and, for situations like yours, powerful.

[Dory_Viscoglio]

Ooh, leave it to Sandy to come up with an awesome idea! Upon posting the info can go to multiple systems. Love the idea!

[SanfordWhiteman]

Yep, goes hand-in-hand with the Munchkin altIds parameter.  You can have a Marketo form associate leads on multiple instances, just as Munchkin can cross-post actions to multiple instances.

[Sarah_Greig2]

Wondering whether you can set up a form and dependent on the actual field values entered then pass them into different Marketo instances?

[SanfordWhiteman]

Yes. The form would naturally need to live in one of the instances. but you could then stop that form's submission in the onSubmit ​event and submit using the other form on the background instead. A bit of custom JS is necessary.

[Sarah_Greig2]

thank you

[Anonymous]

Hi .Sanford Whiteman​,

We have a situation where we need to create a lead in instance B based on the form fill out of instance A. The problem here is we have different pod urls for instance A (//app-sj25.marketo.com) and B (//app-sjf.marketo.com).

Is it possible to create leads in instance B based on the form fill out of instance A?

Thanks.