Original Search Phrase is a number?

[Anonymous]

Hi everyone,

What does it mean when the Original Search Phrase is a number..??

I've noticed this on quite a few of our leads that have the Original Search Engine as "googleads.g.doubleclick.net"


example from one of our leads:

Original Search Engine:          googleads.g.doubleclick.net

Original Search Phrase:          120

Original Referrer:

http://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-2439809412745070&output=html&h=240&slotname=1242161502&w=120&lmt=1338504415&flash=11.2.202&url=http://woocv.com/cv-template/modern/modern-resume-088&dt=1338792748144&bpp=15&shv=r20120523&jsv=r201

Thanks,

Sarah

[Anonymous]

The user visited your website and entered his/her leads after clicking the Google Display Network ads. 

[Anonymous]

Is there anyway to know from that number as to which ad they clicked on?

[Anonymous]

The number corresponds to the width of the display add as defined by the "w=" querystring parameter.  This is actually a bug that this value is being populated into the Original Search Phrase field.  If you want to know which specific ad that someone clicked, add a unique querystring parameter to each of your different ads (e.g. adid=xxxx).

[Sean_McCombs]

If you add a 'q' parameter into the URL that you can set the Original Search Engine. Please see this external resource:

<https://developers.google.com/search-appliance/documentation/68/xml_reference#request_parameters>