Optimizing smart lists for email sends

[Anonymous]

I'm looking for a way to optimize the smart lists of my email send programs. Currently I have a processesing delay that causes my email to be delivered almost an hour and a half after I schedule the smart campaign to execute.

I have already read MKTO's help article on optimizing smart lists. 

Part of the reason I have the processing delay is that the smart list of my email send programs reference other smart lists in my lead database. They are referencing smart lists rather than segments because I want to define my audience with activity filters within a specific time frame. 

I know that these nested smart lists increase processing time. Have other people dealt with this issue by managing regular static lists in their lead database? That is an option I'm considering.

I would appreciate any insight into how to tackle this processing issue. I would also like to know if having multiple email sends processing (or engagement program streams running) at the same time would reduce the processing speed and delay email delivery. It seems likely that it would.

Thanks!
 

[Edward_Masson]

This is the nature of the game when using smart lists to launch campaigns. What I've found best process is to run my audence number and add to a static list. Then add the static list to my campaign to launch and the email goes out instantly.

We are a global org and we too was finding delays due to badly configured or time consuming smart list querying.

[Anonymous]

Nate,

In addition to what Edward said, if you're using SFDC and need to get an urgent send out, you could run the report in SFDC, export it into a CSV, and upload it in a Marketo static list for send. This would be much faster than waiting for smartlists to prep for a send.