Hi everyone!
In our hope of transitioning all of our email communications over to Marketo (we're still operating some things like our newsletter and client communications through ConstantContact, ugh) we're sending out a blast on Friday to 3 different groups of stakeholders with a company announcement. Each group will be getting a slightly different email. Email 1 will be going to a group of board members of a specific organization, email 2 will be going to partners we have worked with as part of this organization, and email 3 will be going to all of our clients.
Should I set this up all in one program and make the channel 'Operational'? I'm not even sure exactly what that means in terms of a program channel, but it seems like the correct option. Or, should I just set the channel as "Email Blast' and then make each email 'Operational'?
Note: This is an important announcement and will not be seen as 'Spam' by anyone.
I apologize if this is a silly question, I just need to make sure I get this right!
Thank you in advance!
Allison