Operational Email Still Excluding Unsubscribed

[Colleen_Jones]

I'm sending an operational email and it still says that 7 will be blocked from the mailing. I looked up each record and 5 are for spam filters and the other 2 are from unsubscribed emails. It doesn't appear that it's working as an operational emails. This email was cloned from a non-operational email and then I clicked the operational email box. Any suggestions?

[Anonymous]

Is any email flagged by spam filters marked as invalid? It is likely.

The article "Soft and hard Bounces in Email" clarifies the nature and impact of each type
http://community.marketo.com/MarketoArticle?id=kA050000000KzZyCAK

[Anonymous]

Bgomes is probably right on this one. I'd just like to add though that I've found a helpful way to avoid seeing a high "blocked from mailings" number is creating a global smart list that factors out any addresses that would be ineligible for mailings in the first place. These filters include:

Opt Out: False
Email address is not blank
Black list: False
Email Invalid: False
Marketing Suspended: False

I then reference this smart list (I call it "Eligible for mailings") in every outbound email campaign i send. It helps me get a much more accurate prediction of send size, and it reduces the head scratching.

[Colleen_Jones]

Thanks for both of your suggestions and information!