Nutures - Adding New Content, Translations and how to pause untranslated content?

Level 6 - Champion Alumni

Nutures - Adding New Content, Translations and how to pause untranslated content?

Hi guys

We run global nurtures based on dynamic content fairly successfully (until now....)

We generally launch our Nurtures to our English speaking countries and then put other languages on pause until they are ready. Once the local versions become available we change their status to a Member, and then they are eligible to receive the content in their own language = Happy (local) Marketing Managers.

We've now come across an issue where I need your help/input

We now want to add new content to our nurtures which is originally produced in English. Once this is approved and ready, we are unable to simply activate the new content because our other language area's would also receive the content in English.

What we really want to do is just activate the new content for English speaking countries only, but at the moment have no way of pausing the other languages for just the new content. If we choose to pause "Germany" for example, then all the other streams with existing content in German would also be paused.

We tried to add a rule to the smart list of the smart campaign that houses the actual email to exclude say "Germany" for example but this step (#2 screenshot 1 below) seems to be ignored by Marketo (I presume because of the way Nurtures work).

Screenshot 1 - Smart List of Program within Nurture

Screenshot 2 - Flow Step of Program within Nurture


Has anyone else managed to do this or could provide another possible solution? - the only other option we have right now would be to wait until the content is available in all languages but this takes another few weeks with testing.



Level 10 - Champion Alumni

Re: Nutures - Adding New Content, Translations and how to pause untranslated content?

I think your approach has to be different.

First, do not drop in any non English leads to your nurture until you are ready to send them. The leads will still be there.

Option 1: Segmentations

For this one, you will need to setup a Language Segmentation, which you need anyway.

Then update each email with the local content for each Segment as it comes out. Add the German leads to the Nurture once the emails are updated.

Option 2: One Nurture Program per Language

This might be a bit easier to manage given your setup. Just drop people by language into the appropriate program and don't turn it on until you are ready with content. If you want to send people English until German is ready, then just pull those German leads out of the English program when you are ready....keeping in mind you should start them with a different set of content (Stream 1: Normal; Stream 2: people who already were in English).