Nurturing Campain Template and Best Practices

[Anonymous]

I'm looking for a template and best practices for our first Nurturing Campaign.  I want to make sure I cover all my bases for all the steps.  Is there anything like that already created?

[Anonymous · Accepted solution]

Jeannette,

Why not start with Marketo's own Engagement Program? It's a simplified framework for nurture campaigns that automatically incorporates a lot of the best practices.

[Anonymous]

Can you point me to this Grant?

[Anonymous]

HIi Jeannette -

Try this:

1. marketing activities
2. new
3. import program
4. choose Marketo Program Library
5. choose the program you want to download
6. click next
7. choose the campaign program 
8. next
9. import it

[Anonymous]

Still looking for a document that describles the different programs however.  Does one exist?

[Anonymous]

I have yet to find one, as I am also new to marketo, but this is what I have been able to find thus far:

program- manifests as a collection of child/smart campaigns for a specific purpose and with a specific goal, measured by exisiting lead success or the acquisition of new leads - specific marketing initiatives that hold all of the assets like emails, forms, landing pages, smart campaigns

smart campaign- trigger on one person and perform actions or run a series of actions among a group of people

engagement program- a program that is able to accomlish complex nurturing

child campaign- a special type of smart campaign that only lives within a program or an event

email program- neat setup & dashboard which is built for 1 off emails

Hope that helps!

[Anonymous]

Sorry, what I meant was I'm looking for a document describing the programs that are available to download from the Marketo Library.

[Anonymous]

Click on one program and it will give a description right under import program, if you want that one click next, if not select a different program.

[Anonymous]

Yes, some of them have a description but most of them don't.