I'm not sure if I should post this as an Idea or a Discussion - but let's start with a discussion. We all know it's more challenging than ever to get our emails delivered successfully to our audience's inbox. To ensure we're top-of-mind to our customers/prospects, it's necessary to leverage all digital channels effectively. And while Marketo is a multi-channel marketing platform, it's still primarily focused on email as the primary outbound channel. I'm looking for ways to leverage additional channels - like social and search - as we nurture our leads.
For example, once a lead becomes known and qualifies for an engagement program, instead of just emailing them on a regular cadence, we would also like to send out regular, sponsored tweets; or targeted search campaigns around specific keywords aligned to their area of interest (based on the content they've engaged with us in the past that we've been able to track). We currently pay for Marketo's social add-on (Social Boost and Promotion) - and up until now, it has provided no value back to us. And quite frankly, none of the tools/capabilities have been updated in years. I'd rather shift those budget dollars and invest in doing some of the activity that I've been mentioning. Can anyone recommend any of the platform/service on LaunchPoint that natively integrates into Marketo to enhance the existing capabilities of Marketo? We have a meeting with Sprinklr later this week to discuss their integration into Marketo.
Sprinklr, Hootsuite and Synthesio are all partners that may be able to help you here.
You may be able to access webservices/APIs for any of these social Channels and configure a webhook to send them social posts etc...
Have you given a look to ad bridge ? It would enable you to push the lead to media specific campaigns. LinkedIn (Use a Marketo List or Smart List as a LinkedIn audience segment - Marketo Docs - Product Docs) is one of the media natively supported, with facebook. For others, you might need to go through a DMP platform, such a Turn.
I would love to have Twitter, Instagram and other social media platforms to be supported by Ad Bridge.