Nurture Program when someone downloads content, but needs to be removed and added to another nurture program if fill out a trial form

[Danielle_Wong]

Maybe I'm overthinking this, but I've been working on implementing this nurture-type program and I find myself creating 30+ trigger campaigns to do it. Is there a better way??

Here's the flow:

1. Lead downloads any of our 3 eBooks (A, B, or C)
2. Lead is pulled into a Content Downloaded trigger campaign that
   1. waits 1 week
   2. sends email 1
   3. waits 3 weeks
   4. sends email 2
   5. waits 3 weeks
   6. sends email 3 IF they did not already download eBook B
      1. if they downloaded eBook B, they move on to email 3 where they are prompted to download eBook C
         1. if they already downloaded eBook C, they need to move on to email 4
   7. The above basically repeats for the remaining emails in the program

Throughout this flow, if the lead ends up filling out a Trial form, lead needs to be removed from the Content Downloaded trigger campaign and placed in the Trial Nurture trigger campaign

1. Lead is supposed to pick up where they left off of in the previous nurture (example, if I got email 3 and filled out the Trial form, I need to get email 4 of the Trial form nurture trigger campaign)

Is there a way for me to do this without 30+ trigger campaigns? I tried using an engagement program with streams, but I can't figure out how to build in all the "ifs".

Thanks in advanced for any ideas I get!!

Danielle

[Grégoire_Miche2 · Accepted solution]

You will not be able to use a engagement program because you use different wait period between each content. I understand variable waits in engagement programs is part of the roadmap, but I do not have any ETA.

So that leaves you no much choices but use regular smart campaigns. Instead of running multiple triggers and etc... since you want to be able to catch up, I would create 1 distinct batch smart campaign for each of your email content and some smart lists that would detect the conditions to add people to each of these batches.

-Greg

[Danielle_Wong]

Thanks Greg. I appreciate the information and I'll take that approach.