Happy Tuesday -- Some new New Resources recently added to Marketo.com
Enterprise:
The Energy Industry: Sales and Marketing in A Time of Transformation: This ebook focuses on the unique challenges in the energy industry and how adopting an engagement marketing platform can help transform marketing. This ebook also includes a Phillips 66 case study!
Enterprise Marketing Playbook Series: Mapping Buyer Personas and Journeys: This ebook was taken from our Definitive Guide to Engaging Content Marketing. It focuses on creating buyer personas with an enterprise spin!
B2C:
Customer Activation- Marketing With A Measurable Purpose: This ebook discusses how you can accelerate your customers through the buying cycle with customer activation.
The Holidays Are Here! The Psychology of Impulse Buying: An infographic that discusses why buyers make impulse purchases.
Brand Content:
The Future of Marketing: Six Visionaries Speak: The first installment of a joint content venture with Marketo and The Economist. We spoke with six visionaries to find out how marketing has changed and were it is going.
Other:
Marketo’s 2015 Marketing Predictions: What do our own thought leaders have to say about marketing in 2015? Check it out in this new slide deck!
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