New Nurture Engagement Program - How to add leads????

[Anonymous]

I am using the new engage nurture program and I will have several different nurture programs based upon product interest.  Question is how do I add leads to the correct nuture program?  For example, if someone attended a webcast for the WHITE Widget product, how can I make they get content only related to that and not the BLACK Widget product?

[Anonymous]

You need a smart campaign to add leads.  You will then use the Add to Engagement Program flow action and select the appropriate program/stream.

[Trish_Voskovitc]

Cheryl

if i create a smart campaign that basically says person filled out X form then add to engagement program A Stream 1 do i need to add a campaign to the stream as well (i found docs saying you add subprogram with smart campaign to content of stream after adding emails0

i am getting confused as to why you need to add a program and smart campaign that says member of engagement program = true to the stream.

does't the smart campaign that adds person to the engagement program / stream combination take care of adding the person

seems odd to create a campaign to add to engagment program then need another one that says member of engagement program true so add to engagement program again

i can find a step by step tutorial in order (just separate articles with option)

thanks

trish

[Justin_Norris1]

Trish Voskovitch​

In Engagement streams, you have the option of adding assets which can be individual emails or entire programs.

The initial smart campaign you described will work fine for adding leads to the stream. The instructions you found regarding the smart campaign that has the filter member of engagement program = true is an additional step that is only applicable when you are adding sub-programs within that stream.

Programs within engagement streams could be useful for a variety of reasons, for example, when you want a cast to trigger a flow with more than a single email send or with other logic or when you want to ensure leads who may have encountered this content outside the engagement stream do not receive it again.

If you're just getting started you can just include individual emails and it will work just fine.