Whether thru a report in analytics or via a smart campaign – how we can determine the new leads that resulted from a campaign. For example, a campaign went out, and it looks like we may’ve got 20 new Lead Records as a result. I need to see if it was truly from this campaign and how we can build in a step for each campaign to see if we get new contacts from them.
For example a lead didnt exisit in SF before the campaign. Wonder if the new Lead record was generated as a result of this campaign. Reason being, maybe she was forwarded the email by a friend and she’s a better person we should be selling our product to. We are currently not using the forward to a friend.
- Is your campaign part of a program? In this case you can run a report on" Acquisition program is XX". (or you can also view on the Program level how many new leads were acquired b/c of the program) - Does your campaign use a specific form? In this case you can run report on "Lead Was Created" + add constraint "Form name isXX" - If form is not specific, you can run report on "was sent Campaign XX" + "Lead Was Created" + add constraint "Form name is XX"
If you are uploading a brand-new purchased, there is a field called Acquisition Program. I usually fill that in to ensure that whenever a new lead or touch is created through that lead list, the acquisition program is labeled. Then I just run a report or smart list usng the acquisition program field and voila = leads created from acquisition program.