Would like to pull some reports on my lead nurturing programs in order to measure effectiveness for 2015 (YTD).
More specifically would like to find answers to below listed questions:
a. How many were in the lead nurture 1/1/15?
b. How many added?
c. How many removed?
d. How many converted to a PQL? and how?
Looking in analytics tab now. Will the Engagement Stream Performance Report help?Just looking for a good place to start.
Any feedback is appreciated! Thanks! Tom
Engagement Stream Performance Report just tells you the email performance numbers, in addition to a engagement score. You'll need to manually look at leads (using a smart list) added/removed to nurture with the constraint - date of activity 1/1/15.
However, member of engagement program is a point-in-time metric, we don't have any report on to look at members in a program on a specific date.
Hope this helps!
I recommend setting up some lists and changing the statuses to help: