Naming Convention limitation with Digital Asset Management Tool - Bynder

[Anonymous]

We are considering Bynder as our digital asset management tool. The intention is to integrate Marketo with Bynder and one of the key business requirement is to have the same naming convention reflected in Marketo. Could you please advise if there are any best practice or preferred naming convention in Marketo for digital assets? In addition, kindly please help advise if you may know of any limitation on Marketo with regards to this (for example limit in number of characters, usage of special characters, etc.). Appreciate it if you could advise the implications on Marketo of the naming conventions chosen in Bynder.

[Grégoire_Miche2]

I never bumped into any form of limitation with regards to the length of names, although there surely is

There is unfortunately no way to enforce a naming convention. See

Now, there is no one size fits all  naming convention, but usually, you will need:

• A date in the YYMMDD or YYYYMMDD format (so that it sorts well in alphabetical order)
• A reminder of the channel, usually under the form of a 3 letters code (e.g: SMR for seminar, TDS for tradeshow or GTC for Gated Content)
• Some other codes to reflect the product or business line, the target (CUS for customers, PRO for prospects, ...)

-Greg