I'm hoping to retarget known leads already in Marketo and send them to Unbounce landing pages. Is that working with the integration (i.e. is the Munchkin behaving as expected)?
I'll take any pointers you may have!
Unbounce's built-in integration is a joke.
Turn it off and build a custom (yet simple) integration and it'll actually work.
Would integrating with Salesforce be better? We can rely on the Salesforce sync to get it into Marketo if that's a better path.
On second thought, I now see I'm sacrificing too much in Unbounce compared to Marketo landing pages. I think I'm going to bite the bullet and get good with those.
Yeah, each has advantages. I think Unbounce pages are pretty (in an obviously templated sort of way). But it's not super-cheap (even if it fits in most companies' budgets) and you lose tokenization, segmentations, and all that.
Right - when I realized I can have a single Marketo landing page that serves up different content for any number of segments, that pretty much wrapped up the decision!
Here is a great blog post about unbounce landing pages
New Feature: Marketo Integration - Marketing Strategy - Unbounce Community
Have you checked to see if your Munchkin code is firing? Here is a simple way to check
No. That blog post is terrible and useless. Don't use that integration: it does not work for real-world Marketo use.
I wasn't telling anyone to use it, I was offering it as a resource. 😃
It's not a great blog post, however, nor a useful resource (i.e. correct guide) on this topic. It only sets the discussion back. The reason this topic exists is that their integration is junk.