Multiple offers on a thank you landing page - how to execute in Marketo?

[Anonymous]

So here's the situation/use case I'm trying to deal with:

• The prospect submits a form and is brought to a thank you page.  On that thank you page, they can download the document associated with the form submisssion.
• We also want to display other offers on this page - a link to a video, a link to another whitepaper (PDF).

The issue I see is that I don't see any easy way to track the offers on the thank you page without making the user jump through the hoop of going to another page.

What I'd like to have happen is that we can allow the prospect to immediately download the additional offers right there on the thank you page, and that we can track that behavior.

Anybody have any idea how to implement?  Possible?  Other approaches?  Any thoughts/experience appreciated!

Thanks,

Damian

[Anonymous]

Update: Could I use the "Clicked Link" feature to create a smart campaign that then adds to their score based on them clicking on the link?

See this for reference: https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PTkDAAW

[Anonymous · Accepted solution]

Damian:

We've been in the same position--We offer many resources, and we want to make our thank-you page a way to get the lead to continue downloading our resources.

We chose to have the extra links on the thank-you page go to a separate landing page because we like to use the progressive profiling from the form, trying to get a little bit more information out of the lead in exchange for an asset. Because of the form's auto-fill, it doesn't end up being a large burden of having to fill out a whole new form again.

In regards to how you do this, you can use the "clicked link" feature on the thank-you page to add to their score. If you're using Google Analytics and want to track how frequently this is clicked, you can add the Event Tracking attribute to your link.

Your link could look something like:

<a href="http://LINKTOYOURPDF.pdf" onClick="_gaq.push(['_trackEvent', 'PDFs', 'Thank You Page', 'Name of your PDF']);">Download now!</a>

If you're looking to go the extra mile in utilizing that extra download space, what we've done is added a smart list for "Resources Downloaded"--every time a lead downloads a resource, it gets recorded here. Then we added a segmentation for the "Resources Downloaded" and ran through the list of our assets, putting the lead in the highest priority group of resources that the lead hasn't already seen.

We have a snippet for that space, which includes a thumbnail, description, and call to action to download. The snippet is segmented out so that it shows the relevant resource for the lead--the lead will always see a resource that she/he hasn't downloaded already!

You could even do a similar segmentation process with a dynamic on-page link to another of your PDFs. 


Best,
Edward Unthank
SEO/Web Specialist

[Anonymous]

Terrific answer Edward - thank you!