We are a higher education institution and we use Marketo/Salesforce for the recruitment of prospective students. We are finding that many prospective students when filling forms out on our website, are using their college issued email causing duplicates in our database. Is there a way to map a college issued email to a specified field, but still match to a lead? Or do we have to do this as a manual merge process?
Also, when we send email campaigns, is there a way to include all of a leads email addresses? We want to be sure to send an email to all of a leads addresses as we have also found that students are using more than one email address.
no, this is not possible now. I would discourage you from attempting to send an email to all of the email addresses a lead lists. this will certainly annoy them.
I am not quite understanding the question. If the student uses their current college email, then why would it cause a dupe?
if they use more than one address, then yes, a new record is created. You'd have to use DemandTools or RingLead to merge those automatically. You can retain the old email if you create secondary email fields. But you won't be able to email to that secondary email address.