MQL coming thru months after MQL Date assigned.

[Tara_Rowe]

Hello,

We have a lead that came thru as a MQL into SFDC. However when we look for a Marketing Qualified Date and reason as to why it came through we are lost. The score has decreased -35 from no activity, he did review a email back in May which is when it set a MQL date but other than a update to SFDC which we are unsure why it happened we cannot see any activity as to why suddenly it popped into the lead que?

[Josh_Hill13]

If your MQL trigger is set to Change Score and it says At Least X, but does not also say Previous Score IS Under X, then this will happen.

Use

• Data Value Changes: Lead Score at least X; Previous Value Under X.

this is more effective.