I am new to Marketo, but just set up the Salesforce sync which worked great for getting names into Marketo. How do I get it to go the other way? For instance if someone registers through our Marketo form I am not seeing their names in Salesforce. Is there something I must do to enable this?
You need to create a smart campaign that sync leads that filled out a form to SF, something like: Smart List: Trigger - Fills out form is "Resource form" Flow: Sync Lead to SFDC - you can sync it according to the SF assignment rules, or add choices so the lead will sync to a specific owner
Adchoices