Method to obtain inbound web path

[Anonymous]

Is there a way to know the URL path in which a lead comes into a tracked page? Even better, any search criteria that helped them to get there?

[Anonymous · Accepted solution]

Hi Mike,

I think you might be looking for these Marketo standard fields:

Original Search Term
Original Referrer

You can use these in smart campaigns to trigger actions and responses. For example, I have a smart campaign set up to create an interesting moment if the Original Search term includes the name of our company or any one of our products.

Hope that helps

Veronica

[Anonymous]

Thanks Veronica!