Measure Form Submits within specific time frame

[Eric_Eggebrecht]

Hello Community, 

I have a little question:

I am trying to see whether my Form Submits in Google Analytics match with my results in Marketo. As a reference I chose the month November 2019. 

To measure results in Marketo I created a Smart List that looks the following:

https://prnt.sc/qxx4vv

As a time frame I chose:

Date of Activity: between 11/1/19 and 11/30/2019.

But that doesn't match with my data from Analytics.

So I am thinking it may be correct to chose between 10/31/19 and 12/01/2019. Does that include 31/10 and 01/12?

What is correct if I wanna see the data for November?

Many Thanks,
Eric

[SanfordWhiteman]

Please paste the image inline into the thread, the attachment is very confusing.

[SanfordWhiteman]

I doubt the date range is the problem. Date1 - Date2 is inclusive.

You haven't explained how you're tracking the form fills in GA. You can't rely on built-in tracking: if you don't capture only the Forms 2.0 onSuccess event and use the hitCallback function in GA, your stats in Google will be wrong.

[Eric_Eggebrecht]

Hi, 

thanks for your reply. 

I don't have the permission to upload images to this thread. What more data do you need? 

I will try to find out what your GA explanations mean but I assume that our GA data is correct. Or maybe it is not as the results differ slightly (591 form submits in GA and 546 form submits in Marketo).

Best,

Eric

[SanfordWhiteman]

---

I don't have the permission to upload images to this thread. 

Ugh, I guess they forgot to enable that when they changed the forum software over last week. Still, you can always insert the image (not an external page) as an <img>:

---

I will try to find out what your GA explanations mean but I assume that our GA data is correct.

---

I see no reason to assume that. It's the Marketo Filled Out Form logs that are authoritative. If your GA hits don't reflect that same #, it's because you didn't take proper measures to make GA log a hit if -- and only if -- the Marketo submission is successful. (And if you didn't understand what I meant by onSuccess and hitCallback you didn't take those measures yet.)

[SanfordWhiteman]

You should be able to upload now (settings have been changed).