Mass Change Lead Source and Lead Source Detail

[Anonymous]

A list of around 500 new leads was uploaded into our Marketo last year, without lead source or lead source details.

I am now trying to change all the values in one mass update. I have tried to set up a batch smart campaign but it blocks out all those with a current lead source (which have been picked up since being entered last year through various other forms of activity/engagement). 

I tried pulling a smart list of all the members of the program then 'change data value' - lead source: Event but this just does nothing, even though it says complete. 

Is the only way to do it via a new upload in Salesforce?

[Anonymous]

I don't have any issues mass updating lead source of leads (even with our Salesforce.com sync).

Last week I also updated over 50.000 leads that were generated by our online marketing team (e.g. Adwords), but they were outside of my lifecycle campaign and didn't have a program to claim the acquisition and attribution. I created the programs and added the leads to it (including acquisition, progression, etc).

You might want to contact support.

[Anonymous]

Hi Jessica -

I would keep trying in Marketo- I had to do something similar the other day (correct a Lead Source Detail).  When you ran your campaign, were there actual results listed?  If not, you'll want to check these fields in your Admin set-up to make sure that changes are not blocked specifically for "flow change data value" - your campaign would run, but nothing would happen to the data set.  Once I removed that specific block and re-ran my campaign, my lead source detail updated correctly according to my specifications.

Good luck!

[Anonymous]

Another way to do it is to export that list, add the new fields in excel then reupload list under lead database in marketo