Marketo-Zoom Integration Data Flow

[Vishakha_Waghel]

Hi,

I am currently trying to figure out Marketo -Zoom integration and referred https://support.zoom.us/hc/en-us/articles/207267346-Setting-Up-Zoom-for-Marketo for the information but what is missing in this document is the data flow diagram. From the document, I understand that Webhooks pass on the registration information from Marketo to Zoom, and the attendee information is passed from Zoom to Marketo in JSON format through Marketo's REST API. 

Can someone please elaborate more on this, which will help me understand more about it? Also what type of lead information is passed to Zoom (Like the first name, last name, and email address only or more), and for how long does Zoom store the information?

[Phillip_Wild · Accepted solution]

Hi Laura

That step all happens behind the scenes so it's tough to test, unfortunately. The only way I know to do it is to put that token of {{member.webinar url}} in an email, then send a sample based on someone who has the status of "Registered". Then you should see the token output. 

If each person should be manually reviewed then you should use the program status "Waitlisted" while a person is in that holding step. Then pushing them to "registered" when you accept them. 

For custom questions, you can define these in your Marketo form. Remember all registrants must be via Marketo once the integration is set up 🙂 So put those questions in your form and you will have what you need. 

Good luck!

[Phillip_Wild · Accepted solution]

Hi Tony

* Zoom reminder emails - when you have the Marketo integration set up, you turn these off. No reason to use them since they are unbranded and aren't customisable.

* Setting up multiple webinars - nothing too complicated. Copy the previous event in Zoom and change the date etc, then clone the prior program in Marketo and connect the two. A little annoying, but straightforward.

* Embedding a Marketo form on your website - no issues, we do this. The form functionality is identical - it's nothing to do with Zoom. It's when you change a person's program status to be "member" of the Zoom-integrated program that the Zoom-specific stuff happens.

* Zoom registration page - I don't believe you can if you have a webinar integrated with Marketo. Marketo can pass people to Zoom, but I don't believe it works the other way around. Similar to the auto emails, if the integration is working correctly, there would be little value to doing this, since you're taking it from your branded environment to a non-branded one on Zoom.

Overall I would say the advantages for me are:

* Branding. No Zoom auto-emails that looks like every other brand. Same with the landing page.

* No list loading or Zapier integration. Since it all happens automatically, we can have 30 or 3000 people register for the webinar and they are loaded automatically to Marketo / SF using our templated Marketo event program. Without this, we either ditch the data, or load up a manual CSV. Yes, you could do this via Zapier too, but it's adding an extra layer of complication.

Having said that - this all assumes it works. It's working now. But there have been outages.