Marketo Webinar using Adobe Connect

[KyleacQuire]

Im looking to try running some webinars using Adobe Connect, firstly, do you recommend or stick with GoToWebinar.

If with Connect, there is very little documentation on setting up a webinar.

I know all the member tokens, but what do I provide to my presenters to log in to the session? 

There is no documentation of what tokens or links to use here

Token Description

{{member.webinar url}}	Unique join link for the registrant to access the webinar (auto-generated when integrated)
{{member.registration url}}	Public registration page (for sharing/forwarding)
{{member.webinar id}}	Webinar ID (auto-generated)

[Michael_Florin]

This webinar recording - https://meet16741383.adobeconnect.com/pcss5jaelrsl/ - is a great resource. Check it out.

Switch or stick with GTW? Well, if you're happy with GTW, stick with it. Adobe Connect's integration capabilities with Marketo are more extensive, but that's probably not the defining factor. It's more important that your webinar people - hosts, co-hosts, presenters - are in an environment they are used to and they can trust. But AC is definitely is certainly worth exploring if you don't have a well-oiled webinar machine and platform yet.

[EllenSchwier]

I agree regarding the question of "stay or go". If you have a good system in place, stick with it. Adobe Connect does not offer that many more features than GoToWebinar does, but the data exchange is more extensive. However, I will admit that I have not done much with this extended data exchange.

It was a good fit for us because we don't do many webinars and allowed us to eliminate a license cost by using the built-in Interactive Webinar functionalities. 

[LauraIasonna]

Personally, I’m a big fan of Adobe Connect because, in addition to its integration capabilities, I find it to be highly user-friendly. It just takes some time to explore and get acquainted with the available features.

When it comes to sharing the join url for presenters, the recommendation is to send it outside of Marketo. Once you generate the program with Interactive Webinar you can see in the overview tab that you can add co-hosts and presenters. In the same tab, once you add your presenters, you will notice an icon with their personalized join url and once you copy the link you can share it privately. There are more advanced features that allow you to automate this, but for that indeed the documentation is a bit more difficult to find, as well as the place where you can set this up.

Check out this page:  https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/demand-generation/events/inter...