My organization has been using Marketo for a couple months, and we recently noticed that Marketo unsubscribes are not syncing back to Salesforce. Any tips on how we can get this bidirectional sync to happen automatically?
I've stumbled upon a few help articles that talk about ToutApp, which we do not have - i.e. How Unsubscribe Syncing with Salesforce Works - ToutApp - Product Documentation
Thanks in advance!
leave toutapp out of this
Marketo Unsubscribed field automatically syncs with the lead's and contact's "HasOptedOutOfEmail" field (which standard field label is "Email Opt Out").