Marketo tracked link in Agical ICS

[Jo_Pitts1]

All,

has anyone experimented (and succeeded) with getting a tracked Marketo link into an Agical generated ICS?

Cheers

Jo

[SanfordWhiteman]

You mean decorating a link in, for example, the Agical Description field with the mkt_tok originally attached to the Agical URL itself?

[Jo_Pitts1]

Something along those lines.

The goal is to use clicking the join link as a proxy for attendance.

I'm pondering a landing page with a redirect to the meeting as an alternative.  However, the former approach is less dependent on the device used to register vs the device used to attend.

[SanfordWhiteman]

You can add

  mkt_tok=##MKT_TOK##

to your internal link.

[Jo_Pitts1]

I'm presuming that this approach still needs to go through a landing page to get Munchkin associations happening?

[SanfordWhiteman]

Most likely, yes. The mkt_tok never has any meaning outside of Marketo.  But if you’re sending people to a service that can preserve and pass the original mkt_tok to Marketo, you could do the association after the fact.

[Jo_Pitts1]

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@SanfordWhiteman wrote:

Most likely, yes. The mkt_tok never has any meaning outside of Marketo.  But if you’re sending people to a service that can preserve and pass the original mkt_tok to Marketo, you could do the association after the fact.

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Ha.. if I could do that I'd not be needing to take this whole red-neck approach to tracking attendees 🙂

[SanfordWhiteman]

I mean (to give a totally random example) a service like Zoom Meetings can send a webhook with registrant info.

[Jo_Pitts1]

Zoom meetings, or Zoom Webinars?

[SanfordWhiteman]

Both!

[Jo_Pitts1]

So I've discovered 🙂

Would you pump the webhooks through Flowboost or similar, and do a lead update call into Marketo from there?

[SanfordWhiteman]

Yep!

[Jo_Pitts1]

Time to sign another client up to Flowboost then 🙂