How can I integrate Marketo and Google Ads so that Marketo sends Google Ads offline conversions when a specific type of opportunity is created when I don't have a stage for that opportunity type in Revenue Model?
We currently have Salesforce (SF) and Google Ads (GA) integrated so that SF tells GA when people result in an opportunity via captured gclid values. However, we have a number of different opportunity types that are unequal in value... let's call them vanilla, chocolate and strawberry.
Current SF-> GA integration tells GA about any opportunity. Our objective, though, is to generate chocolate opportunities, specifically. Therefore I want to tell GA when chocolate opportunities are generated so that we can optimize our GA campaigns for that outcome.
Thanks for any help you can share!