Marketo TAM and 6sense

Carla_Cabaceir1
Level 4

Marketo TAM and 6sense

Hi,

I'd like to know if I can use Marketo TAM and 6sense prediction analytics together. Can these two tools work together, or do they do the same thing?

 

Thank you

Carla Cabaceira
2 REPLIES 2
Darshil_Shah1
Level 10 - Community Advisor + Adobe Champion

Re: Marketo TAM and 6sense

While you can't integrate Marketo's TAM and 6Sense directly (as the former is just a module within Marketo), you can integrate it with Marketo to get the 6Sense data and use it within TAM.

 

On a high level, TAM helps users identify ideal customer profiles, firmographic and technographic data analysis, account scoring, and prioritization. Whereas, 6Sense leverages AI and machine learning to predict buyer intent, identify high-value leads, and recommend actions for engagement.

 

Check out Marketo and 6Sense integration here: https://6sense.com/integrations/marketo/

Carla_Cabaceir1
Level 4

Re: Marketo TAM and 6sense

Thank you @Darshil_Shah1 , appreciate your insight

Carla Cabaceira