Marketo TAM and 6sense

[Carla_Cabaceir1]

Hi,

I'd like to know if I can use Marketo TAM and 6sense prediction analytics together. Can these two tools work together, or do they do the same thing?

Thank you

[Darshil_Shah1]

While you can't integrate Marketo's TAM and 6Sense directly (as the former is just a module within Marketo), you can integrate it with Marketo to get the 6Sense data and use it within TAM.

On a high level, TAM helps users identify ideal customer profiles, firmographic and technographic data analysis, account scoring, and prioritization. Whereas, 6Sense leverages AI and machine learning to predict buyer intent, identify high-value leads, and recommend actions for engagement.

Check out Marketo and 6Sense integration here: https://6sense.com/integrations/marketo/

[Carla_Cabaceir1]

Thank you @Darshil_Shah1 , appreciate your insight