Marketo Social Sign In Form Tracking

[Kaitlyn_Mendes]

I used the Social Sign in for a form on a landing page and now I would like to figure out how many people who have registered actually used the social sign-in functionality.

Thoughts?

[Anonymous · Accepted solution]

Kaitlyn,

This simplest, but limited answer to this question would be to add filters for each of the social platforms stating the social ID is not empty.

Smart List criteria:

     -Filled out form- form name is (your form of interest)

and

     -Marketo Social Facebook Id is not empty

and

     -Marketo Social LinkedIn Id is not empty

and

     -Marketo Social Twitter Id is not empty

The social ID fields are populated when a lead uses Social Form Fill. This would work well if this is the only form in which you have allowed Social Form Fill and you wouldn't have populated those ID's any other way (outside data vendor?).

Again, simple, but potentially inaccurate.