Our team is new to Marketo and we're in the midst of updating our website. Not having used Marketo before, could someone advise whether there's a certain setup we need to make our website Marketo friendly?
Where do we need to add codes to our website to integrate it with Marketo? Is it just one code or a series in various locations?
Yeah, I did read the bit about the munchkin code for tracking visitors, but what code (if any) needs to be included to add a landing page or form created via Marketo for example? Will we need to work with a web page developer to integrate these into our assets whenever we would like to include them?
I see. For the landing pages created in Marketo, you do not have to do anything to track the view / form fill etc. Marketo would do it automatically for you. That is one of the main functionality and value Marketo brings..
Or you have unique 'look and feel' requirements. In that case you might need web developer for HTML and CSS work.
Now, how to integrate Marketo landing pages with your website? In the simple scenario, simply add the landing page URLs of Marketo landing pages instead of non-Marketo landing page URLs you might have been using.
Hope this helps