Marketo Sales Insight - Score: campaign description

Andreia_Norsa
Level 3

Marketo Sales Insight - Score: campaign description

Hi Guys,

I have set up the lead scoring module and it is working fine, however, on MSI under campaign history, I don't see the description of the campaign/last action which made the score changes. Instead, I've seen only the SFDC sync details.

Screenshot_1.png

This info is not very useful for sales, so how can I change this description? I know they can go to Interesting moments and check the last activities, yet it will be nice to have under Score.

The field Person Score is a formula in SFDC: Demographic Score + Behaviour Score.

If you have any ideas, could you please share how should I set up in Marketo or SFDC?

Thanks.Products Support

2 REPLIES 2
Josh_Hill13
Level 10 - Champion Alumni

Re: Marketo Sales Insight - Score: campaign description

That would be under score name. THat's prob a base score.

Andreia_Norsa
Level 3

Re: Marketo Sales Insight - Score: campaign description

@Josh Hill could you be more clear?