I've implemented MSE at my org for our media relations team who reach out to reporters to get our data and brand mentioned in the news.
MSE does a good job of tracking opens and replies but is there a way for it to also store the text that was replied?
The customer record shows me the text that was sent to the reporter and notes that the reporter replied but doesn't show what he or she said back. Obviously this would be kept in the inbox of the sender but it'd be great to have all of that in one place.
I have the same question. Would love to see the actual text of any responses/replies stored in the same place.