Marketo Paid Search

[Anonymous]

Hi there! My team found this doucment about using Marketo for paid search: http://docs.cdn.marketo.com/Marketo_Paid_Search_Quick_Start.pdf. Does anyone have any feedback or experience with using Marketo's paid search? Any feedback would be great! Thanks!

[Anonymous]

Michelle,

That document is from 2007 and shows a feature I've never seen, so it must have been removed for some reason.

There are a few discussions on how to use Marketo with your PPC campaigns. These days you'll want to create a PPC Program with the requisite pages, collateral, and triggers. Be sure you are handling your Lead Source and other tracking data correctly so you can monitor the success of each Campaign, AdGroup, and Ad.

[Anonymous]

Thanks for the quick response Josh! I will definitely do some research in the knowledgebase center.