Marketo Lead Conversion

[Anonymous]

"Marketo’s dedupe will Convert a Lead to a Contact, then merge the Contacts."  This came supposedly from Marketo.

Is this a native feature in Marketo?

[Anonymous · Accepted solution]

This sounds like a description of what happens when you try to merge a lead and a contact using a Marketo flow step. 

Marketo will de-dupe leads that enter its own database based on email address, but will allow you to create dupes if they originate in SFDC. 

I have never experienced Marketo automatically converting or merging SFDC records -- you would have to identify duplicates and initiate the action via a Lead Action or Smart Campaign Flow Step. 

[Grégoire_Miche2]

Hi Meli,

This theory. In real life, this just does not work. I have tried it on various Marketo instances, with always the same result.

-Greg