Marketo ID definition

[Cecile_Maindron]

Hello,

Marketo ID are for anonymous and known leads, right? So if in a report I'm x Marketo IDs have been associated to y GA sessions I know if we are talking about anonymous visitors or just leads.

Thanks.

Cécile

[SanfordWhiteman · Accepted solution]

A Marketo ID is assigned to

• still-Anonymous leads (anonymous web session only)
• previously-Anonymous leads that have been converted to Known leads
• leads Known from the start

[Cecile_Maindron]

thanks Sanford Whiteman​ this is what I suspected but I wanted a confirmation.