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Marketo Data in Power BI

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emtarbutton
Level 1

Marketo Data in Power BI

We have connected our Marketo instance to Power BI with the REST API.  There is a lot of information that pulled over but I was wondering if we were able to pull in items like the Revenue Cycle Modeler?  Or at least the information in it.  I want to be able to build our Marketing Funnel in a Power BI Dashboard.  We can also pull in GA4 and Salesforce to make a very comprehensive funnel.  Does anyone have experience doing this and if so, can you share best practices/techniques? 

 

Thanks!

Erica 

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SanfordWhiteman
Level 10 - Community Moderator

Re: Marketo Data in Power BI

No, the RCM config isn't available (nor are canned reports/aggregates) via API. You would build this all using the raw data.

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SanfordWhiteman
Level 10 - Community Moderator

Re: Marketo Data in Power BI

No, the RCM config isn't available (nor are canned reports/aggregates) via API. You would build this all using the raw data.
emtarbutton
Level 1

Re: Marketo Data in Power BI

Thanks.  I thought that was maybe the case.