I set up a new Paid Social channel in Marketo, with statuses Member and Responded ("responded" is marked as success).
I then set up a test program, set Paid Social as the channel, and synced to a SFDC campaign.
I added a landing page, created a UTM tracking link to test, and filled out the form.
I show up in the Marketo program, but I don't show up in the associated Salesforce campaign, which I assumed I would since the sync is automatic (I shouldn't need an additional smart campaign to add myself to SFDC campaign).
Is this because I also have to do something in Salesforce to map to the Paid Social channel?
You shouldn't have to do anything with the SFDC campaign to make it sync to Marketo. Marketo takes care of that. When you look at the Program Summary, does it show the SFDC sync?
Things I have used to troubleshoot campaigns in the past:
A better way to do this may be to use a flow step to add people to the campaign when its appropriate. It will be less taxing on your Marketo-SFDC by only pushing people into the campaign when you need to. Here are 3 flow steps you can use to manage SFDC campaign membership from Marketo.
I hope that helps!
Thank you Carey!
To answer your points:
It will be under the Advanced Setup Tab in the Campaign in SFDC. I don't have access to a Salesforce instance right now to show you, but if you would like to email me firstname.lastname@example.org I'd be happy to do a quick screen share with you and walk you through it.
As soon as the lead is a member of the program and the program is sync'ed, yes, you should not have to use a smart campaign (and anyway, this would be ineffective, since the add to SFDC campaign flow step would be ignored).
Look at the lead activity log, to check whether any issues shows on the sync attempt.
The syncing had been almost a black box for me, until I read through Edward Unthank's amazing breakdown. There's one paragraph that's pertinent to your exact situation here.
"Timeliness of sync between Marketo and Salesforce