A huge marketing need that's coming up quickly as we approach the end of Stay at Home orders nationwide is this question: "How do we safely reopen our retail businesses?"
Today, Stephanie Sweetland from CVENT was our guest speaker at the Marketo Virtual User Group for Manufacturing. Rather than talk about abstract details around marketing technology, we wanted to dive into a real-world example of how a business like a Chevy dealership might use their Marketing Automation and Event Marketing tools in the new marketplace.
So we grabbed an example of a 2013 Lee Brice concert at Carl Black Chevy Buick GMC dealership in Kennesaw, GA. Here are a few takeaway lessons that we address during this session: