Marketo Automatically archive policy

[Anonymous]

Hi All

I confuse about Marketo automatically archive behaviour.

According to the doc Understand How Marketo Archives Inactive Anonymous Leads ,

after 90 days Marketo will automatically archive.

But I can see old activities past 90 days over. Why?

Last week, activities between Dec. 20 to Jan. 16 were archived.

I can still see older logs. eg. Dec 17

I can't understand this archive policy.

Using REST API is same result.

Takehiro

[Dory_Viscoglio]

Hi Takehiro, Marketo will automatically archive most of the things in the list that you've linked to, but sometimes I also find some left over. I wouldn't rely on data older than 90 days to be complete information (ie, there may have been more web page visits that day), and I would expect that you will likely see these line items disappear at some point.

I think overall the article was accurate, but there are always some activities or data value changes that seem to "sneak through".

[Anonymous · Accepted solution]

Once archived, the activity will still be visible on the Activity Log tab on the individual lead, but it will not be visible in Smart Lists or Reports.

[Dory_Viscoglio]

Ah, Cheryl, that makes sense! There have been random times that I've been able to run a smart list and come up with activities older than 90 days but thanks for the clarification!