Marketo and Unbounce - possible to combine fields in Marketo?

[Erik_Hill1]

Hello,

We're currently using Marketo with Unbounce landing pages. We need to combine last name, last 4 of the phone number, and the word 'Household' to populate the company field in Marketo, if possible.

Example Company field format in Marketo: Smith7890 Household

Is it possible to concatenate a full field (last name), capitalize the first letter and lowercase the rest, if needed, add the last 4 numbers of the phone, add a space, then add the word 'Household', all inside Marketo? Or is this something that needs to be done/can be done on the page via JS before sending the data to Marketo?

Sanford Whiteman, is this something you're familiar with?

[SanfordWhiteman]

Sure, it could be done within the Unbounce form. (Standard DOM input value for a hidden field in this case, as it's not a Marketo form.)  Add the field to the form as hidden and post a link to your page.

[Erik_Hill1]

Ty Sanford Whiteman‌! Are you saying to post a link to the page here in this thread? If so, would you mind if I messaged you the link directly?

[SanfordWhiteman]

Yeah, you can message me.

[SanfordWhiteman · Accepted solution]

<script>
document.forms[0].addEventListener("submit", function(e){
  this.Company__c.value = 
    this.LastName.value.substr(0,1).toLocaleUpperCase() +
    this.LastName.value.substr(1).toLocaleLowerCase() +
    this.Phone.value.substr(-4) +
    " Household";
});
</script>‍‍‍‍‍‍‍‍‍

Add this to Unbounce as a "Before Body End Tag" script.

[Erik_Hill1]

Thank you!!

Erik Hill

Amrock

Creative Technology Manager

office 313-877-2450

mobile 313-910-9458

erikhill@amrock.com

[Erik_Hill1]

Hey Sanford,

I'm seeing the concatenated name in the activity log under form fields but the field isn't populating the value. Any thoughts?

[Erik_Hill1]

I take that back.. it's showing! Thank you SO much again!!