Marketo and Google analytics

[Anonymous]

Hello

We want to be able track how well our campaigns are doing, and any sales made from these on our website. We don't use sales force (we use Sage SalesLogix). How can we add this into our campaigns to track sales and what do we need to add in to be able track (does it go in the email/template/outbound campaign???)?

Do Marketo and Google analytics work together?

Thanks!

[Anonymous · Accepted solution]

You can use a HTML block on a landing page to add Google Analitics to Marketo. The current script (Nov 2013) is

<!-- Google Analytics -->

<script>

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)

})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-XXXX-Y', 'auto');

ga('send', 'pageview');

</script>

<!-- End Google Analytics -->

where UA-XXXX-Y is your GA code


The script source and future updates can be found at https://developers.google.com/analytics/devguides/collection/analyticsjs/

A complete overview of all resources can be found at https://developers.google.com/analytics/devguides/collection/

[Anonymous]

Has the script above changed at all since 2013? It doesn't seem to be working for me.