Marketo Account Structure

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Marketo Account Structure

I realize this may be a basic question for some, but is there a guide or document that provides an overview of the structure of the Marketo account? I'm unsure of the relationship between folders, programs, campaigns, etc. within Marketo. I have a marketing campaign that I would like to setup within Marketo, but the terminology is throwing me off a bit. I would appreciate any help or pointing toward resources that anyone can offer.

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Level 10 - Champion Alumni

Re: Marketo Account Structure

You may want to take Marketo Foundation training and basic videos first.

You can download my Guide:, for the Admin and Organization sections. I also post on

That should get you started.