Marketo AB test

[S_D1]

Hi,

Is Marketo compatible with third part AB test tools like Optimizely? We would like scale up testing LP elements?

Thanks,

Sagorika

[Michael_Florin]

I guess the question would be: What does "compatible" mean exactly? But you can certainly put Optimizely code onto Marketo landing pages:

https://developers.marketo.com/blog/integrate-optimizely-with-a-marketo-landing-page/

[EllenSchwier]

Hi Sagorika,

This also depends on what you mean for "ramp up". You can find an overview of the basic options for A/B testing with Marketo landing pages on the Marketo Docs, or some extra suggestions in this blog post: https://chapmanbright.com/resources/blog-post/a-b-test-everything/

Regarding Optimizely, it is a great A/B testing tool but I have only used it before on the main website, not on Marketo landing pages. No integration required in that situation.